If you have used video marketing in the past unsuccessfully, don’t give up. Is the concept new to you? No matter who you are or what you’re selling, the inspiration below is sure to be of use to you. The following tips will help you to create an awesome video marketing campaign.
Videos should be concise and have a clear point. By keeping your videos short, people can quickly find the information they are looking for. Long videos should be cut up into segments and posted every few days as a series.
Use video marketing if you want to stay connected to your audience. Have your customers send questions related to your products, select the best questions and answer them in your weekly video. Those who have their questions asked should get a coupon or other reward.
If you choose to share videos on YouTube, make use of its editing features. You can even add annotations on videos. You can thus share links, add more information or place coupon codes in the video package.
Avoid thinking your customers will watch videos longer than 20 minutes. If you are unable to do everything in twenty minutes, either make more than one video or cut down the information that you are trying to get across. Simply talking to the audience to keep them informed or advertise a deal should not go over 10 minutes.
There should be a screen grab of your website within your video. This will allow viewers to see how your website is set up. Screenshots also can be used when showing a how-to video. Simply save a copy of your screenshot and use a video editing software program to include your screenshot into your videos.
Choose good and well-thought out titles when starting to use video marketing. A powerful and relevant title will draw viewers to your videos. They help spark interest in the content that follows. Spend a couple of minutes coming up with a good title. You’ll be glad you did.
If you’re trying to sell a service or a product with your videos, then don’t forget to include a link that leads them somewhere that they can purchase it. This link should be inside your video player. This will keep the link in one place even if your video gets embedded or shared.
Determine the tone you want your marketing videos to exhibit and then stick to it. A laugh-out-loud funny video can be equally as successful as a how to video. Think about your niche and what you’re trying to sell, as well as who you’re selling to. Connect all the dots to create your marketing tone.
Take your video camera whenever you attend trade shows, conventions or other gatherings. You never know when you will come across an expert in your field or want to document a particular moment. You need to make sure your public talks are recorded, too.
Hopefully you now feel more knowledgeable about video marketing. It’s never been a better time to start using these techniques to bring new customers to your business. All you can do is succeed, so make it happen.