Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
You can gain an advantage by keeping an eye on what your competitors have been doing. You must seek ways to differentiate yourself from the competition.
You should always establish a home base for your mobile platform. Your mobile presence should be about driving people to the home base, or keeping in touch with people who already visit your home base. A mobile platform should just be one part of your entire business.
When starting out with mobile marketing you should only launch one campaign at a time to determine what approaches are most successful. In this case, you should measure your campaign’s success by its longevity and not the number of sales it produces. Apply the same formula to design a better campaign.
Remember to treat people on the telephone how you would like to be treated, like busy people. Do what you need to accordingly.
You need to remember that not everyone is aware of what the various abbreviations mean. If people can’t figure out what you’re trying to tell them, more than likely they will not pay any attention to what you are promoting.
Make it easier for one recipient of your mobile marketing ad to send it and they probably will! You want to make sure that the recipient of your ad can easily forward it to others, while also including an incentive to the person who first viewed it.
Mobile marketing can attract a lot of customers, but you need to make it work on multiple platforms. If technical glitches arise because of platform incompatibility, you could lose customers.
Optimizing your mobile websites for the search engines is an excellent method of improving your mobile marketing attempts. Use Google as a good starting point since most of the searches that are done on mobile phones are with Google.
Make sure you give A/B testing a try with your mobile page. Mobile pages need to be tested for usability, just as much as any other web page. Try to develop an A & B version in your landing page, this can help you see what does and doesn’t work with the variations you make. Then use the one that gets the most conversions.
If you are adding SMS to your mobile marketing strategy, make sure you have an opt-in mechanism and, be honest about the amount of texts you plan on sending each month. If done without regard to the correct guidelines, SMS can have a negative impact on the overall marketing campaign because it will have the imposition of notification systems. People can find it quite intrusive. For these reasons, you must make certain that your SMS marketing plan includes only those customers who have opted in. You must also be certain to send only the number of texts you have agreed to monthly. If you are trying to get customers to trust you, just be honest!
Mobile marketing has great potential, but if not used judiciously, it can irritate people. Research a variety of approaches before beginning your mobile marketing program. Resulting in your efforts will be a larger clientele.