These days, the way to market is with online videos. It is so easy to grab your camera, make a video and put it online. People everywhere can utilize super-fast Internet connections to upload videos for the world to view. If you want to start marketing with video, here are some tips you can use.
YouTube is the most popular sharing site, and is worthwhile for its video editing features and analytics alone. Annotations are a good example of what you can add to your videos. This is a good time to put up a link and put in some information such as contact info.
Give your customers some awesome content and your video may go viral. It doesn’t require a fantastic camera to get viewed by millions of people. If the video has valuable information, people will watch it no matter what the production quality is. Bearing this in mind, do your best to buy the most camera you can afford to shoot with.
Don’t expect people to devote a lot of time to watching your videos. During a product demonstration, for example, you may want to use this much time to fully explore all the features of the product. As a general rule, if you are advertising a deal or promotion, stay under ten minutes. You don’t want your viewers to get bored.
You have a small window of time to get attention from viewers. The first 10 to 15 seconds of each video should be the strongest. This is the place to have a unique perspective and hook the viewer.
An effective method in producing your content is by working with other people. You can use friends, family or members of your favorite organizations in your videos, so you don’t have to stick to your coworkers if you don’t want to. Put their names in the credits at the end of the video.
Motivate team workers to help you in your video marketing. For example, you might know someone who has an excellent speaking voice, professional appearance and natural on-camera presence. Having a variety of people in your videos can make them more interesting.
Don’t try to get everything done by yourself. It’s not possible to think of every great idea on your own. Come up with ideas by brainstorming with friends, family and employees. A regular idea session will keep your videos fresh and relevant to your customers.
You should always tell your customers how to find you on social media in your videos. Someone that locates you on YouTube may not know you’re on Facebook. This way, you can increase the amount of traffic you get on all of your sites. Social media sites that you link to a video can increase traffic by quite a bit.
Given your new knowledge of video marketing, hopefully you are ready to launch a campaign of your own. Keep the preceding information close at hand and make sure to use it. You can receive great results from it if you start working on it now!